Management of Post-Purchase Regret
نویسندگان
چکیده
منابع مشابه
Modeling regret effects on consumer post-purchase decisions
Purpose – The purpose of this paper is to assess how regret affects consumer satisfaction levels, extent of rumination, and brand-switching intention. The paper also seeks to examine any mediating effects between regret and rumination that can be found due to consumers’ negative emotions. Design/methodology/approach – A purchase-decision scenario was presented to 125 undergraduate students. A b...
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ژورنال
عنوان ژورنال: Journal of Supply Chain and Customer Relationship Management
سال: 2012
ISSN: 2326-7046
DOI: 10.5171/2012.929910